Now You Can Discover Award-Successful West Coast Strains in Massachusetts


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On the hunt for Runtz in Beantown? Look no additional. Ayr Wellness, main vertically-integrated multi-state hashish operator, has introduced its new partnership with flower model, Misplaced in Translation (LIT for brief) to convey the best of West Coast genetics to the Massachusetts market through legacy seed breeders and pheno-hunters, Tahoe Hydroponics. Acquired by Ayr Wellness in June 2021, the six-time Jack Herer Cup winners boast well-known cultivars resembling Sundae Driver and Gelato 45, with Tahoe Hydro co-founder and CEO Ray Schiavone on the helm.

The indoor operation, in response to Schiavone, “is grown [with] the best degree of … hydroponic tools, Athena vitamins and the newest and best lighting.” Working new, unreleased strains like Purple Velvet Runtz, Miami Vice and Watermelon Sugar alongside tried and true flagships like WAP—a Cheetah Piss cross—he continues, “Our mannequin has at all times been to innovate with distinctive terpene profiles and fill particular client calls for and tendencies inside our menus.”

Bubble Bathtub / Courtesy of LIT

Ayr: The Worth is Proper

Eighths and quarters of the midrange-priced flower are at the moment out there in choose strains at their two newly-opened larger Boston Ayr Wellness Dispensary places in Watertown (for grownup use and medical) and Again Bay (grownup use solely), in addition to wholesale. When requested about their lower-than-normal value level for typical indoor-grown merchandise, Schiavone says, “Massachusetts customers are actually going to have entry to those new high-quality choices at a value higher than the competitors.”

Multi-state operators (MSOs) are traditionally good at offering respectable, if not high quality merchandise at affordable costs—the everyday results of grasp planning and correct monetary backing. Holding some degree of take care of the plant, the setting, and the individuals caring for the plant usually takes a backseat, however as founder, chairman, and CEO of Ayr, Jonathan Sandelman says, “LIT flower is a testomony to our dedication to taking the very best elements – amenities, individuals, genetics – and cultivating wonderful hashish at scale all through our group.”

When requested why he felt so strongly about working with an MSO like Ayr, Schiavone explains that “I actually respect and admire Ayr’s dedication to high quality and willingness to include our administration and methodologies into their platform.”

WAP / Courtesy of LIT

Flower to The Individuals

Ayr and LITs dedication to their clients and crew is clear in dialog with Schiavone, who says their pressure picks are primarily based on client demand and suggestions. He additionally mentions how a lot he seems ahead to working with Massachusettsans and gushes, “I’ve personally spent loads of time not solely assembly Ayr’s retail crew however visiting many different operators resembling Nova Farms, Caroline’s and North East Options. In all places we’ve [gone] we’ve had a heat welcome and everybody is worked up to expertise a West Coast flower model. Not solely does everybody get pleasure from nice flower, it’s humbling to see how many individuals get pleasure from sporting our hats and clothes that haven’t even tried our flower but. It really is wonderful to see.”

He continues, “I feel with any model it’s a must to deal with [it] … like your individual youngster. I take super satisfaction in ensuring that every little thing from the clothes, flower and derivatives are the entire highest high quality with the intent of getting a long-lasting relationship with whoever it is available in contact with.”

The long run’s trying brilliant for the model household, as they make plans to develop, which features a pheno-hunting ardour undertaking from Schiavone. What does he hope to convey to Massachusetts in addition to a long time of cultivation expertise and a smile? The grasp grower says that the East Coast wants some good purps. “I feel one thing the Massachusetts market wants is a top quality purple flower with lemon terpenes, which is one thing I’ve been engaged on in R&D for years, so I’ll be excited to introduce that to the market finally.”



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